Remove Your Emotion. Create Theirs. (3 Min. Read) Vol. 10
Published on: 26/04/2026
Why the smartest sellers leave their emotion at the door. A Pacific Grove story from The Ruiz Group on how logic at list time means more money at close
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Your Value Is Revealed by What You Refuse (4 Min. Read) Vol. 8
Published on: 26/02/2026
The fastest way to define your value is to define what you refuse. The Ruiz Group on the three things TRG won't do, the clients we won't take, and why saying no is the loudest way to show your standards in Monterey County real estate.
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The Ruiz Group of Keller Williams Realty
Team Leader: Pete Ruiz | DRE #01974535
Managing Broker: Dan Hill | DRE #01350268